Seattle, Washington (July 25, 2014) – Bodypoint, Inc., the world’s leading manufacturer of postural support devices for wheelchair users, announces the appointment of Nicole Muehlenhaus as the company’s new U.S. Sales and Marketing Director.

In this role, Muehlenhaus will expand business with existing partners and develop new growth channels. Muehlenhaus will lead the sales and marketing team to champion our role as a global leader in positioning.  This leadership is vital to maintaining the strong connection between performance-driven positioning solutions and wheelchair users.

"As an American manufacturer with a strong global brand, management of our U.S. Sales and Marketing is critical,” says Vice President of Bodypoint, Inc., Matthew Kosh. “We’re eager to have Nicole fill this key role at Bodypoint. She is well respected in the industry for her knowledge and international experience. Combined with her professionalism and good humor, we know her transition into our Bodypoint team will be seamless and her influence, limitless."

After earning an undergraduate degree in International Relations at the University of Wisconsin-Madison, Muehlenhaus established her marketing career with over twelve years of healthcare industry experience. Initially with Otto Bock Healthcare and most recently, Cascade Designs, Inc., she secured various marketing, product management and director roles. As a well-rounded, bilingual expert in marketing high-quality medical devices, Muehlenhaus already represents the Bodypoint brand and will contribute uniquely to the company’s development on a global level.

“Together with the talented team at Bodypoint, I am thrilled for this opportunity to build upon and significantly contribute to the profitable growth of such a well-respected brand,” explains Muehlenhaus. “The values that Bodypoint upholds-- empowerment, advocacy, and knowledge-- match my own. The synergy couldn’t be better.”